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Tumbleweed, crickets and other launch day terrors


Back in the heady days of early 2017, when March 24th was months away, I had no nerves at all about my launch day. I was breezily looking forward to a nice relaxed evening, chatting to friends and family, in a place that I love.

Now that launch day is the day after tomorrow, all breeziness is gone and I am a bundle of fears and self-doubt. The following thoughts are on an ever-repeating reel in my head:

  • What if only a handful of people turn up? (Cue images of tumbleweed rolling through and the sound of crickets in the background.)
  • What if a reasonable number of people turn up but hardly anyone buys the book? (Cue image of stacks of unsold books on the floor of my bedroom forever more.)
  • What if lots of people buy the book but hate it and demand their money back? (Image: me crying while handing back bank notes to an angry mob.)
  • What if online trolls get wind of the book and flame me on Twitter to the degree that I have to quit social media and become a hermit?

I’ll stop there before the fantasies get even more ludicrous. I’m sure Twitter trolls have better things to be doing with their time than picking on a virtually unknown self-published author. Right?!

To switch back to positive mode, a window display for ‘Mental’ and a poster advertising the launch are currently in situ in the window of The Book Centre, Waterford, where the launch takes place on Friday evening.

To my surprise, I had to set up the display myself. My surprise was not that a self-published author would do their own window display (who else would do it?), but that The Book Centre were willing to let me loose on their window. I have zero experience of doing displays of any kind. Here is the result of my attempt:

mental book centre window display

‘Mental’ in the window of The Book Centre independent book store, Waterford, Ireland.

Lesson learned: window dressing is a lot more difficult than it looks. Kind friends have assured me that it looks ‘minimalist’ and fitting to the theme of the book (rather than ‘bare’ and ‘bland’ as I (still) suspect).

My next post will be a report on the launch itself. Fingers crossed for no tumbleweed or crickets.

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