There’s nothing that makes you analyse your beliefs more than having to explain them to other people.
I’m coming up against this hard fact a lot at the moment, as I’m preparing to co-facilitate a half-day workshop. It’s called “Selling yourself without selling out”. (It’s for artists of all kinds, and aims to take the cringe factor out of self-promotion.) My co-facilitator is novelist, writer and creative writing tutor Derbhile Dromey.
For one thing, just because it’s obvious to me why using social media for self-promotion is a good idea for artists, workshop attendees may not necessarily agree whole-heartedly. So I am having to peel back the layers of my assumptions on that score, and come up with a way to elucidate my reasoning.
For another, like any skill as you practise it more, using social media for self-promotion as an artist becomes second nature. Consequently, if I am asked “Should I create a separate Facebook page for my artistic work, or can I just use my personal account?”, I really have to scratch my head to ensure that I give a clear answer. I know what I would do, but telling someone else what they should do, and why, is a different matter.
It’s all part of the preparation work, which, like anything worthwhile, is a time-consuming task.
On the plus side, I’m hugely excited about working with Derbhile and having the opportunity to support some fellow artists with their self-promotion work in the world of social media.