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Author interview: Maria Moulton, author of "Mammy Diaries"
Maria Moulton is the author of the just-published Mammy Diaries, a fascinating, in-depth look at pregnancy and motherhood in modern Ireland based on almost three years’ worth of interviews with Irish mothers. Published at the end of March, Mammy Diaries has already received a level of publicity in both old and new media that is remarkable for a self-published work.
I recently caught up with Maria at the Waterford launch of Mammy Diaries and asked her for her insights into self-publishing and self-promotion.
Mammy Diaries
OS: Maria, first of all, congratulations on your remarkable book, Mammy Diaries. It’s the first book that I’m aware of that really lifts the lid on what motherhood in 21st-century Ireland is like. How are you finding life as a published author so far?
MM: Thanks Orla! Well, to be perfectly honest, I’ve just swapped the busy-ness of being a stay at home mother trying to squish in time to research, write and compile a book, for the busy-ness of being a stay at home mother trying to squish in time to promote, sell and publicize a book! It’s been great fun though. I still can’t believe that it’s “out there.”
OS: Mammy Diaries is a self-published work. Did you decide to self-publish from the word go or did you consider approaching traditional print publishers first?
MM: From the start, I really liked the idea of self-publishing. Aside from the obvious benefits of working at my own pace (essential with small kids!) and having complete control over content, I also knew that the book I was putting together had a very specific audience and as such would be a lot easier to publicise then if say, I’d written a work of general fiction.
My husband was a bit nervous about the idea at the start, so for his sake I did send out a few letters of enquiry to a few traditional publishers. I never even got past the proposal stage with them, so in the end, it was self-publishing all the way! I decided to go with a company in Dublin called Original Writing and they’ve been absolutely amazing. A real pleasure to work with and very efficient, every step of the way.
OS: The publicity around the book has already been fantastic – radio slots, newspaper pieces, online PR, and your ongoing nationwide book tour. The book is also on the shelf in Easons’s, which is rare for a self-published work. How have you gone about generating publicity for the book?
MM: As you said yourself, self published works don’t tend to get into the larger, mainstream book shops, so my main goal when Mammy Diaries was published was to generate as much publicity in as short a space of time as humanly possible. The ide was to make it that much more attractive to the bigger retailers. This meant contacting journalists who I thought would be interested in the project, getting exposure in both local and national media and once I’d gathered enough clippings and podcasts, my publishers in Dublin contacted the bigger shops and “Voila!”.
The Internet has definitely been my biggest and most effective tool. Without it, the book probably wouldn’t have been written and I’d never have even considered self-publishing without it. You can do anything online. IrishPressReleases.ie allows you to contact the nation’s media in seconds and social networking sites like Twitter, Blogspot and Facebook have just opened up so many doors. It’s amazing really how far we’ve come in the last 10 or 15 years.
OS: Which channels are you finding the most effective so far for promoting your book?
MM: Well, the press coverage at the start was a huge boost . That definitely brought the book to the public’s attention. Having it in Eason’s is great because it means that it’s easily and constantly available to people. The book tour allows me to help keep the book current and to continue to introduce it to people who may not have heard about it yet. Obviously though, as I said above, it’s the internet that’s making it all happen.
OS: Mammy Diaries is currently out in print format. E-reader platforms like Kindle can bring self-published books to a much wider audience. Have you any plans to also publish Mammy Diaries for e-readers?
MM: My husband is working on it at the moment! Touch wood, it should be available in Kindle format in the next week or so.
OS: Self-publishing used to be the Cinderella of the book world. Some sources now say it’s the next big thing. What is your view of self-publishing versus the more traditional route of submitting your work to established publishers and hoping for the best?
MM: Honestly? I love it. I think that if you have the drive to get out there and put in the work to promote your book, it’s definitely worth considering. No one is going to work as hard for your book as you are. I know I’m probably sounding like a bit of a broken record, but the internet really has opened up so many doors and possibilities.
That being said, it’s called self-publishing for a reason. You are your own editor, critic, agent and publicist, and that can get a little tiring. You’re not going to feel one hundred per cent all the time and there are going to be days when you wish to God that there was a team of people behind you organizing everything for you and telling you exactly what to do next. You are going to have moments of self doubt where you wonder “Is it really any good at all? What have I done?!”
At the end of the day though, you get to put out exactly what you want to put out and not someone else’s version of what you started off writing. Hopefully, with a little luck and a lot of work, you’ll find a group of readers who connect with what you’ve written and who will look forward to hearing more from you.
OS: For many writers, their work is a labour of love. But money is key to being able to continue as a writer. Can you talk to us a little about the financial side of a venture like Mammy Diaries – did you have to invest much of your own money into getting it published and to publicise it? Do you expect to make a profit on the book?
MM: The cost of publishing varies from company to company and package to package. With the different self-publishing companies that are out there (and there are more popping up every day) you can look at paying anywhere from 1000 euro for your basic, no-frills option to several thousand euro which will buy you editorial services, consultation on cover design, and so on.
Not being made of money myself, we went for something on the more basic end of the scale publishing-wise. Aside from the cost of petrol, all of our publicity has been free, so for us there really wasn’t that much of an investment to be made.
Aside from that, we’ve just worked really hard to do as much of the grunt work as we could do ourselves. My husband learned how to do web design so he could do my website and we also designed the cover ourselves. I have a regular (if currently neglected!) blog of the same name, a Facebook group for Mammy Diaries as well as a Twitter account that I’m getting better at using. Whenever we go anywhere to do signings, I let the local media know in case it’s something they’d be interested in covering. None of this costs money, just a bit of time and effort.
I’m also lucky enough to be surrounded by a large group of friends and family who are unbelievably supportive of Mammy Diaries and do their best to promote the heck out of it, for which I’m eternally grateful!
OS: You’re currently on a nationwide book tour. How are you finding the tour? Would you recommend a book tour to other writers as part of the PR campaign for a self-published work?
MM: Definitely. It’s a great oppurtunity to meet the people who will be reading your book as well as to make contacts with book shops and libraries. Also, every launch gives you the potential for local media coverage, which is great for keeping your book in the public eye.
OS: I’ve been told that self-promotion can take as much time as writing itself, if not more. How do you go about making the time for promotion work for Mammy Diaries? Do you have any tips for other writers in this regard?
MM: Do your best to do the kind of promotion that works for you. As a mother of two small children, traditional evening champagne launch events didn’t work for me (or for that matter, for the majority of my audience!). Instead, we hold our signings in play centers where my girls can run around and play with other children and the mothers who are coming along can do the same and not have to worry about babysitters and such. The same goes with radio and print interviews – most of mine were done on the phone so I could do them from anywhere. I spoke with The Irish Times from the car while we drove around the countryside putting the girls to sleep and I did an interview with a Waterford radio station live from my kitchen in my pyjamas!
My husband was made redundant last year, which ended up being a blessing in disguise as it was his being home that gave me the freedom to really buckle down and get the last of the book finished. He’s also my chauffeur/graphic designer/web master and general go-to guy.
Aside from that, I fully admit that there was a LOT of procrastrination in the way of Facebooking, tweeting and emailing going on while I was writing Mammy Diaries. Nowadays, I use that same time to do the same things, but with a purpose. Instead of a way to procrastinate, I’m using them for promotion instead.
OS: Many thanks Maria!
***
Find Maria at http://www.mammydiaries.ie, http://mammydiaries.blogspot.com, on Facebook at Mammy Diaries Ireland and on Twitter at @mammydiaries.
(c) Curmumgeon 2011
Guest blog post: Friends of Breastfeeding
Check out my latest guest blog article, this time for Friends of Breastfeeding: http://friendsofbreastfeeding.blogspot.com/2011/05/its-all-about-milk.html.
This is Waterford
One sunny morning last September, I was strolling down the river side of the Quay here in Waterford City. The air buzzed with conversation, shouts of laughter, and people calling out to each other. Mouth-watering aromas made the head practically swim. The car parks, emptied of cars for the weekend, were packed on both sides with market stalls piled high with every possible kind of food produce. It was the Waterford Harvest Festival 2010in full swing.
Reginald's Tower and Quay, Waterford
With all the negative news to hit our City last year, it would have been no surprise if visitors had found the atmosphere on the streets to be glum and muted. Instead, they found the people of Waterford engaged in what was basically a year-long party.
For me, like other locals, the hardest part was picking what to go to. It would have been physically impossible to attend everything.
There are some highlights that have stuck in my mind. A day in early July spent at Spraoi in the Park, when it seemed like the whole City and County was in the People’s Park, sitting on the grass in the sun, listening to the live music. My husband hoisting our daughter onto his shoulders to see and hear the drummers in Arundel Square at Spraoi a month later. My then-one-year-old kicking up her feet in delight at a “Baby Boogie” dance session with Libby Seward in Garter Lane as part of SprOg, the children’s pre-Spraoi festival. My older daughter and I joining in the dance moves to “Swing Low Sweet Chariot” that Rev. Bazil Meade, leader of the London Community Gospel Choir, taught the audience at a rousing concert at the Waterford International Music Festival in November. (We still do the moves when we think nobody is looking.)
There are too many other special moments to describe: “Seussical the Musical” in the Theatre Royal at the Waterford International Festival of Light Opera; Joseph O’Connor reading from his new novel at the Imagine Arts Festival; leaning against the wall across the road from Azzurro in Dunmore East on a Saturday afternoon in August to catch the music of the Jack Grace Band playing on the restaurant terrace at the Dunmore East Bluegrass Festival.
Now that we are almost half-way through 2011, with Ireland’s biggest ever open-air banner presiding proudly over the Quay, the excitement is palpable as the City gears itself up for the Tall Ships Festival 2011. It’s going to be some party.
Speaking of the Quay, I am reminded again of that morning last September. With the parked cars replaced by rows of market stalls and the place jam-packed with people, my seven-year-old was feeling a little disoriented. She looked up at me with a puzzled expression. “Mam, where is this?”
I could not help but smile as I gestured at the scene in front of us. “This is Waterford, love. This is Waterford.”
Douze points for Denise
Things may not have gone quite as hoped for Jedward in the Eurovision, but Denise Quinn’s performance in Garter Lane theatre in Waterford on the same night, May 14th, won a standing ovation and a resounding douze points from the packed audience.
Denise Quinn, author and sole performer of "Bardot Bites" and "Lucy Bastible"
Local woman Denise is the writer and sole performer of two one-act, one-woman plays, Bardot Bites and Lucy Bastible, which ran for two sold-out nights in Waterford last week as part of a nationwide tour.
The plays are beautifully observed glimpses into the lives of two very different women. Denise’s scripts cleverly use humour to draw in the audience and make them feel an instant connection to two women at crisis points in their lives. “Bids” in Bardot Bites is a single, middle-aged, put-upon woman determined to get her life back on track after her elderly mother’s death, while Lucy Bastible is refined, well-off wife of a solicitor who unleashes her wild side after her husband’s infidelity.
While the script is sharp, witty and insightful, it is Denise Quinn’s acting skills and stage presence that made this performance truly wonderful. We, the audience, genuinely forgot that there was only one person on stage. The stage seemed to teem with characters – Leonie and Leandra, Bids’ two young, man-mad colleagues at the cheese counter in the local deli, were particularly brilliant. Denise’s depictions of the ridiculous situations in which people find themselves in daily life were a joy to behold (one scene involving a balcony bra and a roving hand in the cinema will stay in my mind forever).
The script is also a great example of that great maxim of creative writing: “Write what you know”. Not content with being an accomplished playwright and actress, Denise is also a qualified solicitor and sales assistant at a well-known cheese counter in Waterford. Both cheese and the legal world featured strongly in the scripts and the playwright’s background in both greatly added to the credibility of the plays.
Accolades are also due to the show’s director Mary Curtin, a high-profile name in Irish theatre with a long list of theatre and film credits.
Bardot Bites and Lucy Bastible went down so well on the Cork leg of the tour in April that Denise has been asked to give repeat performances there later in the summer. Let’s hope she can be convinced to do the same in her native city at the earliest opportunity.
A miscellany of magic
Even in this internet age – or maybe especially in this internet age – the printed word is still loaded with magic.
I’m beyond honoured to be included in the new RTÉ Sunday Miscellany Anthology 2008-2011, edited by Clíodhna Ní Anluain and published by New Island. Sincere thanks to Clíodhna, editor of RTÉ’s Sunday Miscellany, for finding a slot for my piece, A Tribute to Mick Lally.
I also had a completely magical evening on April 7th at the launch of the book in the National Concert Hall, Dublin. It was great to meet Clíodhna and Miriam O’Callaghan, who launched the book and said some very nice things about it. It was also really special to chat to Padraig O’Neill, award-winning production designer, who was a close friend and colleague of Mick Lally’s (including on Mick’s last screen turn in the recently-released Snap) and has some wonderful stories from their times together.
The launch was followed by a wonderful Easter Sunday Miscellany concert, with readings from the book by Kevin McAleer, Mary Molloy, Grace Wells, and Kevin Barry, among others, interspersed with music from artists including Altan, Eimear Quinn and the RTÉ Concert Orchestra. The concert was broadcast in the Sunday Miscellany slot on RTÉ Radio One over the last two weekends. Here are Part One and Part Two.
The text of my piece in the book, A Tribute to Mick Lally, is here.
A Tribute to Mick Lally, 1945 – 2010
The facade of the Forum theatre in Waterford looks down on a sloping plaza that is itself surrounded by the small terraced houses that mark this historic part of the city. Here and there between the houses run narrow streets with centuries-old names, some leading down towards the Quay, others up the town to Ballybricken and beyond. It was down one of these streets, as I stood outside the theatre after a performance of The Castlecomer Jukebox in 2004, that I watched a solitary, tall, hunched figure lope away, hands in pockets, probably off for a quiet post-performance pint in one of O’Connell Street’s pubs. That figure was Mick Lally.
I never had the good fortune to meet Mick Lally in person, but I cannot shake the feeling that I have known him all my life. To my brothers and me, like many Irish children in the 1980s, the Glenroe theme tune signalled the dreaded Sunday-night bedtime (as much as it probably signalled to our parents the time when they could finally sit down and watch some TV in peace). Even when we were too young to actually watch Glenroe, we and our schoolfriends knew all the characters and especially Miley, the beleaguered everyman with the bewitching voice and a brilliant catchphrase that we repeated with delight at every opportunity.
Being finally allowed to stay up beyond 8 pm on Sundays to watch Glenroe was a real rite of passage. As well as being a staple in that show, to those of us growing up in Ireland in the 80s, Mick Lally always seemed to be around, be it on TV or radio. He even managed to turn a TV ad for cheese into a memorable experience, his mellifluous tones combining deliciously with the thrumming of a bodhran’s beat.
The years passed, I moved to Dublin, and even though as a student I no longer had access to a TV, Mick remained a constant. My Austrian friend Sabine visited Dublin and to give her a taste of Irish theatre, my boyfriend and I took her to see A Skull in Connemara, with Mick in the lead role. We had great seats looking down on the stage. I remember being overawed by Mick’s looming, menacing presence in that role. I was also delighted that we had an actor of such calibre in this country that enabled me to show off our culture to a visitor so successfully. In the pub afterwards, Sabine’s English was tested to the limits as she tried to put into words the impression his performance had made on her.
These days, my husband and I, now with three children, rarely get to listen to an entire radio show, so it was a special treat on a recent drive to Dublin to turn on the radio and hear Mick’s voice. He and another wonderfully familiar actor, his Glenroe co-star Mary McEvoy, were being interviewed by Miriam O’Callaghan. As the children, miraculously, slept in the back, it was a delight to hear him describe his life and career with endearingly self-deprecating good humour, and just as much a delight to simply sit and listen to his voice. To hear his gorgeous spoken Irish was another pleasure.
Perhaps because that interview is so recent, the news this morning comes as a particularly sad shock. It strikes me that as we advance into our mid-thirties, us Glenroe children have now reached the age where the death of a well-known person can feel like the death of something in us. Mick Lally was part of the background of our lives, whether we paid his presence there much heed or not. Now that he is gone, I personally, for the first time, feel the loss of a person I never actually knew.
Although, thanks to that radio interview, it is not long since I heard him speak, my last, and lasting, visual impression of Mick Lally is that evening in Waterford in 2004, when I watched him walk away down a dark street after another brilliant performance, alone, seeking no accolades, a quiet master.
(c) Curmumgeon 2010
On snow, slush and socks
The year got off to a good start for curmudgeons in this part of the world, with snow and sub-zero temperatures keeping people housebound for weeks after Christmas. Today, despite a slight thaw, the omnipresent slush is ensuring that we still have plenty to grumble about.
Now for the Top Five bizarre sights of Ireland’s recent bad weather (in no particular order):
1. People shuffling along ice-bound footpaths wearing thick socks over their shoes. This shows a suspicious level of practicality and good sense by the Irish public. Sure enough, it emerged that this “snow tip” was communicated to Irish national radio by a German (who, along with the rest of his compatriots, is probably tickled pink by the chaos caused in this country by a few inches of snow).
2. People out on the footpaths at all. Ireland is a nation of car-lovers, which, coupled with disastrous public transport, makes driving something of a national pastime. Now that the ice on the roads has forced many to re-think the two-minute drive to the newsagent’s, we are seeing more of that rare breed: pedestrians!
3. Snow. The last time that Irish children were able to make snowmen and have proper snowball fights was a generation ago.
4. Dali-esque snow figures. Today’s thaw has seen snowmen and -women shed various limbs, or heads. Some of the less robust ones have imploded altogether, creating disturbing post-apocalyptic images in front gardens and public parks.
5. Drivers, obviously rendered giddy by the slight rise in temperatures, reverting to their normal driving habits – overtaking, speeding, not watching the road – despite repeated warnings in the media that slush is more hazardous than snow.
Orla Shanaghy's blog - Wait til I tell you 